Best WordPress Page Builders in 2025: Which One Should You Choose?

Building a WordPress website used to require coding knowledge, but today, page builders have made it possible for anyone to design stunning, professional websites without writing a single line of code. Whether you are a business owner, blogger, or agency, choosing the right page builder can make a huge difference in your workflow, website performance, and overall user experience.

In 2025, the most popular WordPress page builders are:

• Elementor
• Divi
• Beaver Builder
• WPBakery
• Oxygen Builder
• Gutenberg (WordPress Block Editor)

Each of these tools has its strengths and weaknesses. In this article, we’ll compare them based on usability, features, performance, pricing, and best use cases to help you decide which one is right for your needs.

1. Elementor

Elementor is one of the most powerful and widely used page builders for WordPress, boasting over 13 million active installations worldwide. It is known for its intuitive drag-and-drop interface, which allows users to create visually stunning websites without any coding skills. Elementor’s live editor provides real-time previews of the design changes, making it easy for beginners and professionals alike to build custom layouts.

This page builder comes with a vast library of pre-designed templates, enabling users to jump-start their website projects without building everything from scratch. Elementor also supports third-party add-ons, which greatly expand its functionality, offering more widgets, effects, and integration with other WordPress plugins.

In terms of design flexibility, Elementor provides advanced styling options, mobile responsiveness controls, and animation effects. However, due to its rich feature set, Elementor can sometimes be resource-intensive, leading to performance issues if not properly optimized.

Pros:

• User-Friendly Interface: Easy to use, even for beginners.
• Large Template Library: Hundreds of pre-designed templates.
• Extensive Add-ons: Third-party plugins expand its capabilities.
• Live Editing: See real-time changes as you design.
• Responsive Design Controls: Customize layouts for mobile, tablet, and desktop.

Cons:

• Performance Issues: Can slow down websites if not optimized properly.
• Some Features Require Pro Version: Free version is limited.

Best For:

• Beginners who want a visual editor.
• Agencies looking for flexibility and custom design options.
• Businesses that need landing pages and marketing-focused designs.

2. Divi Builder

Divi Builder, developed by Elegant Themes, is a leading page builder designed to provide a visually rich and highly customizable web design experience. Unlike Elementor, which offers a freemium model, Divi requires a paid subscription, but it includes access to the entire Elegant Themes membership, which features additional themes and plugins.

What makes Divi stand out is its versatile design interface. It offers a fully visual drag-and-drop editor, where users can create, modify, and experiment with layouts in real time. The platform also comes with built-in split testing (A/B testing), which is highly beneficial for marketers looking to optimize their pages for conversions.

Divi includes a vast library of professionally designed templates, along with advanced design settings such as custom CSS control, hover effects, shape dividers, and more. However, because Divi is packed with features, it can sometimes be overwhelming for beginners and may require some learning to master.

Pros:

• Highly Customizable: Offers advanced design controls for designers.
• Built-in A/B Testing: Helps improve conversion rates.
• Comes with Elegant Themes Membership: Includes premium themes and plugins.
• No Recurring Fees: Lifetime plan available.

Cons:

• Learning Curve: Not as intuitive as Elementor.
• Heavy Code Output: Can slow down sites if not optimized.

Best For:

• Designers and creative professionals.
• Website owners who prefer a one-time payment over subscriptions.

3. Beaver Builder

Beaver Builder is a lightweight and developer-friendly page builder that prioritizes clean code and stability. Unlike some competitors, Beaver Builder ensures fast performance and minimal bloat, making it an excellent choice for professional developers and agencies.

It features a drag-and-drop interface that allows for real-time editing. While its design flexibility is slightly more limited compared to Elementor and Divi, it is preferred by developers because of its modular approach and clean code output.

Pros:

• Fast Performance: Optimized for speed and efficiency.
• Developer-Friendly: Clean code and modular approach.
• White Labeling Option: Great for agencies.

Cons:

• Limited Free Version: The free version lacks advanced features.
• Fewer Design Elements: Not as many templates and widgets as Elementor.

Best For:

• Developers and agencies that prioritize performance and clean code.

4. WPBakery Page Builder

WPBakery (formerly Visual Composer) is one of the longest-standing and widely used page builders in the WordPress ecosystem. It gained popularity due to its inclusion in many premium WordPress themes, making it one of the most commonly encountered builders for those purchasing pre-built themes.

WPBakery offers both backend and frontend editing options, providing flexibility for users who prefer working in different environments. It features a grid-based drag-and-drop system, allowing users to build complex layouts without writing any code. While WPBakery offers a variety of design elements and third-party integrations, its interface feels somewhat outdated compared to newer page builders like Elementor and Divi.

One of the biggest criticisms of WPBakery is its heavily shortcode-dependent structure. When deactivated, it leaves behind a clutter of shortcodes, making it difficult to switch to another page builder without major content reformatting. Additionally, the performance impact can be significant if not properly optimized.

Pros:

• Included in Many Themes: Often bundled with premium themes.
• Backend and Frontend Editing: Provides flexibility for developers.

Cons:

• Clunky Interface: Feels outdated compared to modern page builders.
• Performance Issues: Can slow down websites due to heavy code output.

Best For:

• Users who already have a WPBakery-powered theme.

5. Oxygen Builder

Oxygen Builder is a powerful page builder designed for developers and performance-conscious users who want full control over their website’s design and functionality. Unlike traditional drag-and-drop builders, Oxygen focuses on flexibility, clean code output, and lightweight performance.

One of Oxygen’s standout features is its code-friendly interface, which allows developers to use HTML, CSS, JavaScript, and PHP directly within the builder. This makes it an excellent choice for professionals who want more control over their designs without being constrained by unnecessary bloat.

Oxygen also removes the need for a traditional WordPress theme by completely taking over the design process, offering full control over the header, footer, and content layout. While this makes it incredibly powerful, it also means that beginners may find it challenging to use compared to more user-friendly options like Elementor or Divi.

Pros:

• Lightweight and Fast: Optimized for performance with minimal bloat.
• Developer-Friendly: Full control with HTML, CSS, JavaScript, and PHP.
• No Theme Dependency: Takes full control over the design.
• Advanced Dynamic Content Features: Ideal for custom-built websites.

Cons:

• Steep Learning Curve: Not beginner-friendly.
• No Theme Switching: Replaces the traditional WordPress theme system.
• No Free Version: Requires a paid license.

Best For:

• Developers and advanced users who want full control.
• Performance-focused websites that require lightweight code.
• Agencies building highly customized client websites.

6. Gutenberg (WordPress Block Editor)

Gutenberg is the default WordPress Block Editor, offering a lightweight alternative to traditional page builders. While not as advanced as Elementor or Divi, it is improving steadily and provides a faster, cleaner editing experience for content-focused websites.

Pros:

• Built-in and Free: No need for extra plugins.
• Lightweight and Fast: Minimal impact on site speed.

Cons:

• Limited Flexibility: Not as feature-rich as other page builders.
• Fewer Design Options: Lacks advanced customization tools.

Best For:

• Bloggers and content creators who want a lightweight builder.

Conclusion

Choosing the right page builder depends on your needs, skill level, and website type. Whether you prioritize ease of use, design flexibility, performance, or advanced customization, there’s a WordPress page builder that’s right for you.
If you are looking for an intuitive drag-and-drop experience, Elementor and Divi are great choices, offering extensive design options and user-friendly interfaces. Beaver Builder is perfect for developers and agencies who need a solid, reliable builder that integrates well with WordPress. WPBakery, though older, remains a good option for users who prefer backend editing and compatibility with older themes.

For those who want to stick with WordPress’s native functionality, Gutenberg is an excellent choice for content creators and bloggers who want a lightweight and future-proof solution. Meanwhile, Oxygen Builderis best suited for advanced users and developers who want total design control and optimized performance.

Ultimately, the best page builder is the one that aligns with your project goals, technical expertise, and budget. If performance is your main priority, Oxygen or Gutenberg are excellent choices. If you need design freedom and user-friendliness, Elementor or Divi are your best bets.

Before making a decision, consider testing out free versions (if available) or trial versions to see which one feels most comfortable for your workflow. Regardless of which builder you choose, having a powerful tool at your disposal will help you create professional, high-performing websites with ease.