Customers depend on the ability to access your site to stay updated on your business. Potential customers need to be able to access your site at any moment to make a decision on whether or not to do business with you. If your website is down, you lose business. If your business is an e-commerce website or sells some other product or service, the situation is more dire: You’re missing out on sales.
And still another factor to consider is for businesses that run Google or Facebook advertising campaigns. If you’re funneling traffic back to your site and it’s down, you’re paying for visitors that you’ll never actually receive. Reliable uptime monitoring should undoubtedly be an important part of your business.
