What’s the Best WordPress Email Plugin for Newsletters

Did you know that optimizing your email newsletter can help you gather client data? That means more leads and more money in your pocket.

Adopting an email newsletter is a great way for your business to earn unique traffic and active readers while providing more intimate interaction with readers. Adding a plugin to your WordPress website can make it even easier for them to see that content and stay up-to-date with your business.

What’s the best WordPress email plugin, though? Read on to find out.

Why Does Your Site Need an Email Newsletter?

As we touched on earlier, adopting an email newsletter can help you develop more engagement from your audience. Not only do newsletters help keep them in the loop, but they also provide a direct point of contact if they can respond to the newsletter emails you send out.

When you open up the door to receiving feedback, and then you take that feedback and apply it to your business, you’re letting your readers know you’re listening. When this is the case, they’re going to interact with you and your brand consistently.

WordPress email plugins help optimize this entire process.

Which WordPress Email Plugin Is the Best?

For WordPress email plugins, you’re typically going to have three options.

The first is associated with email marketing services, and they offer the most comprehensive features. The second is simple newsletter plugins that allow you to draft inside of WordPress but rely on third parties to send your content out. The third type is designed to help you grow your subscriber list, and they integrate with popular services and other plugins.

So, you might find that you’d like multiple plugins for your website, but what works best is going to depend on your needs. Working with an experienced WordPress support team can help you decide, though.

Here are a few of the best plugins we recommend.

1. Constant Contact

Constant Contact is one of those plugins made to help you build an email list and also send them out. It’s great for small businesses, and it even integrates with other WordPress plugins like WPForms, making it a lot easier to create newsletter subscriber forms.

This plugin offers templates to help you create emails easily. It also allows you to segment your lists and set up automatic emails to be sent out. If you ever need help, you can get support through email, chat, and over the phone.

Constant Contact offers a generous free trial with no credit card required, and after that pricing starts at $20 a month.

2. OptinMonster

OptinMonster allows you to create custom newsletter opt-in forms, and it works with all major email marketing services or WordPress newsletter plugins. You can also conduct A/B testing for your sign-up forms to see which headlines, layouts, and offers lead to the best conversion rates.

With the plugin’s “Exit-Intent technology,” you can create popups that appear as a user is leaving your website. You won’t interrupt their browsing experience, but you will remind them about your newsletter if they’re interested.

Every plan of OptinMonster’s comes with access to university training. There are checklists, ebooks, webinars, and guides to help you learn about email marketing and to grow your email list faster. There’s also a 14-day money-back guarantee, so you can try the plugin risk-free.

3. Thrive Leads

Thrive Leads branches off Thrive Themes — a reputable WordPress developer. The plugin features drag-and-drop building for opt-in forms, with 10 different types to choose from. Whether you want a multiple-choice format, content locker, scroll mat, or even full-screen filler forms, Thrive Leads can help you create it.

You can also target specific users on your website based on things like pages, tags, categories, URLs, and other custom post types. The plugin includes built-in A/B testing and analytics that you can use to analyze and improve your marketing efforts.

Thrive Leads is a paid plugin, and it’s sold as a single-site license or part of the Thrive Themes Membership, which lets you access all of Thrive Themes’ products.

4. WP Subscribe

WP Subscribe lacks some of the tools these other plugins might have, but it’s a straightforward tool that can still help you grow.

You’ll have access to things like popup triggers, time delay, exit intent, etc. but you’re going to lose out on things like a drag-and-drop builder. You can customize the templates they already have, but only the style and text.

Overall, if you’re looking for something budget-friendly that offers simplicity, WP Subscribe Pro is definitely worth your time.

5. HubSpot WordPress Plugin

HubSpot is one of the most well-known all-in-one marketing platforms, and their WordPress plugin helps bring that power to your website. Using its email marketing feature means you have access to a drag-and-drop editor with a lot of different options to choose from.

You can also schedule your emails ahead of time, and it comes with a feature called “high email deliverability” that ensures your emails don’t end up in someone’s spam folder.

Best of all, the HubSpot CRM allows you to create a personalized user experience for each person on your list. So, you can see where each subscriber is in the buying stage, and then it’ll automatically tailor things in their emails, like the Subject line, links, call to action and content.

HubSpot also makes it simple to create campaigns, and to A/B test different parts of your emails.

The best part? It can integrate with your website, along with WooCommerce. WPForms, and other services. No matter what you use, HubSpot is likely able to integrate and be used alongside it.

6. ConvertKit

ConvertKit is another popular plugin worthy of consideration. It’s used by bloggers, marketers, businesses, and even content creators of any size and skill level, but it’s user-friendly enough for anyone to pick up easily.

It comes with options to customize your newsletter, and it also allows you to trigger emails based on user behavior. You can set up automated funnels and even create customer segments based on where they’re at in the buying process.

You can create landing pages with ConvertKit, and also signup forms. Like HubSpot, it comes with high email deliverability to keep your newsletter out of people’s spam folders. It also easily integrates with other marketing platforms, like OptinMonster, and eCommerce platforms like WooCommerce, CRMs, and more.

There’s a free option with up to 1,000 subscribers, but it’s limited compared to the paid version. You’ll also only have access to email support, which can be time-consuming.

Automation Might Help

Did you know that businesses lose up to $1 trillion every year because of mismanaged tasks? That’s where adding an extra plugin for automation comes in handy.

No matter which plugin you choose, growing your email list is going to require a lot of work. It’s also easy to get overwhelmed as your newsletter grows, but automating tasks where you can makes the entire process a lot easier. Not only are you allowing yourself extra time in the workday with this, but you’re also giving your audience more consistency.

When you’re consistent with your deliverables, and those deliverables don’t come with a lot of mistakes, users begin to trust you and your brand more. That means more signups and more converted leads.

Our recommendation for automating your email workflow is Uncanny Automator.

Uncanny Automator

This tool connects different WordPress plugins and marketing tools so they can talk to each other and make it easier for you to automate your entire workflow. For example, if someone submits their information using WPForms, they’re then automatically added to the email list on whichever plugin you use.

You can even use it to integrate Google Sheets with WooCommerce or to add Zoom calls and webinars to your WordPress site.

The plugin doesn’t require any coding, so it’s user-friendly while still providing a lot of power. It also offers a free version with a lot of integration options, but if you want to connect to Google Sheets, Mailchimp, Zoom, Slack, or other marketing tools, then you’ll have to upgrade to the premium version.

Ready to Get Started With Your Email Newsletter?

Even if you’ve never run an email newsletter before, having the right WordPress email plugin can help you get started and grow in no time at all. Whether you’d like the one that’s highly customizable or can carry your submissions, there are plenty of options available to help you get started. Some professionals can even take on the burden for you.

At WP Assist, our WordPress care packages are tailored to fit your needs. Take a look at what we have to offer today to get started.