October 25, 2022

17 Unique Blog Ideas for Your WordPress Blog

If you have a WordPress website, you might wonder how to create fresh blog ideas to attract more visitors.

Having the same blog format could hurt your site and push away customers. But what can you do to attract potential visitors and keep them engaged? Read this guide on top unique blog ideas for your WordPress site to wow your visitors and keep them reading today!

1. Review Products and Services

Whether you’re an affiliate or not, consumers love to read product reviews. Consider various services and products in your industry that you could speak about. Keep it informative and honest. Talk about the pros and cons of each product/service.

For example, you could compare the best kayaks, or list the top WordPress plugins, etc. Check out the competition and see how you could shine.

Provide valuable content that your audience will be interested in. Offer an on-page experience that’s easier to navigate than competitors’ websites.

Consider adding videos to make it easy for those who prefer video content. You could create YouTube videos and then link them to your blog posts.

2. Use Frequently Asked Questions

About 14.1% of searches are questions. The most common keyword is How. People are searching for how to do something, whether creating a blog, making their site SEO-friendly, etc.

If you provide value to readers, Google is more likely to put your site into a snippet in the search engines. Google has a section for commonly asked questions, and your site could pop up in that section.

Perform Google searches or use sites like Quora.com to see questions people often ask.  Do keyword research to use high-traffic but low-competition terms.

Take questions and see what comes up in the search engines. Next, write a more informative blog post based on what you find.

3. Ultimate Guides

Readers love ultimate guides because they know it’ll be a blog post filled with informative content. Here, you can go step-by-step on how to perform a task, complete a project, etc.

For these posts, you’ll want longer articles. Longer articles tend to come out on top in search engines.

While ultimate guides are great, you’ll want to ensure that you break down the topic into smaller detailed sections. It should answer common pain points your audience might have.

Have stats to back up what you say, use relevant keywords, plus have internal and external links. Ensure that the link placement makes sense.

4. Interview Professionals

Interview professionals in your niche. Ask questions that your audience will want the answer to. Post about it on social media and ensure that the person you’re interviewing lets their audience know about it too.

Consider reaching out to influencers in your niche. Then they’ll be able to promote themselves and your business to their audience.

5. Giveaways

Giveaways are an exciting way to gain more followers and increase interest. Think about an item or service that your audience would like. Build your followers by telling them to follow you so they don’t miss future giveaways.

6. Talk About Yourself

Readers like to know businesses have living, breathing people behind the scenes. Talk about why you got involved in your niche and business and what inspired you.

Discuss the journey and how you got to where you are today. It’s an excellent way to connect with your readers and encourage them to buy your products or services.

7. Discuss Company Values

Incorporate blog content about your company’s values. This is an excellent way to increase loyal fans.

Discuss decision-making and the different actions your company takes throughout the day. This goes for small, medium, and large companies.

Dive into your mission statement. Each company has a purpose and goal.

8. The Best Advice

Share the best piece of advice you’ve been given that’ll help your audience. Go over a few pieces of advice that have helped your company over the years and could help others. This works exceptionally well for B2B companies and those helping others start their business.

9. Debunk Opinions

Debunk opinions or myths that others might believe in the industry. Correct any information in your niche that’s false.

Keep in mind that this is a risky route. But it could help build your credibility and knowledge within your niche.

10. Story Time

Tell a story that you feel your audience could connect with, whether it’s a recent story, one from your childhood, etc. This will lead to higher traffic and engagement overall.

Even if it’s not a personal story, it could still do the trick; you could discuss a story from someone famous, a friend, etc. Place stories in quotes and give credit where it’s due.

11. Place Commenters in the Spotlight

If someone leaves a question in the comments section, consider answering it in a post. Quote comments and provide links to each comment you use. This is a great way to build rapport with your audience.

12. Resource Posts

Have a resource post that includes your videos, ebooks, industry tools, etc. This will help readers find the best resources.

If you’re an affiliate, you could link to affiliate products; just be sure to let your audience know they’re affiliate links. Then you can take that post and put it at the top of your site as a page that readers could click to.

13. Gift Guides

Even if it’s not the holidays, it’s someone’s birthday coming up. Have gift guides available. It’s also an excellent way to make affiliate income through your WordPress blog.

Perform research on keywords to see what’s the most promising. Consider various tools that could help them solve pain points.

14. Discussing the Year Overall

Go over the current year and what you and your business have learned. Consider different ideas that your readers could take away. They’re also an excellent way to target New Year’s keywords for extra traffic.

15. Team Interviews

Place your team in the spotlight. This is a win-win because it humanizes your company and makes your team members feel special. Your audience could gain more insight into the operations of your business, who works behind the scenes and gain helpful tips along the way.

You could also interview them while showing a day in the life of those at your business. Have them get a behind-the-scenes look at what happens, which might inspire them with their business. While you don’t want to give away all your secrets, these could humanize your brand, which is vital for conversions.

16. Case Studies

Case studies are one of the most effective blog ideas available. They help you be seen as an authority in your niche. You’ll have proof to back up what you say, which helps improve your credibility.

Case studies are excellent for receiving backlinks as well. Backlinks are when another website links back to your blog post. Google uses backlinks as a factor to determine the trustworthiness of a site. The more high-quality backlinks you have, the better, so make sure to create a case study others will want to link to.

You’ll also potentially increase traffic since their audience will see your link. Case studies also allow for more keyword opportunities.

17. Upcoming Conferences

Discuss events and conferences within your niche. Once you head to these events, you can then create a post about your experience.

Include plenty of pictures from the event and what you learned along the way. If people are searching for the event, it’s a great way to include those keywords in your posts.

Exploring Various Unique Blog Ideas

This guide gives you a thorough understanding of unique blog ideas you can implement. Don’t stop here; instead, research other ideas you can come up with. Think about your niche and what you feel will give your audience the most value.

Are you bogged down trying to keep your website running smoothly and wish you had more time to care for what matters? Then, sign up for one of our WordPress maintenance plans and have more time to focus on your business.

If you have any questions, we’re happy to help and are here for our clients. Book a call to find out how we can help.

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