December 4, 2022

How to Choose the Perfect WordPress Theme for Your Business

The WordPress platform has grown an average of 12 percent every year since 2011, and it isn’t expected to slow down any time soon. In fact, a lot of new businesses continue to rely on this system to power their website and build their brand especially because there are so many WordPress themes to choose from. When you’re first getting started, though, it can be tough to make a solid decision.

There are many things to consider when selecting a WordPress theme for your business. Read on for seven tips to keep in mind.

Remember Responsiveness

With a responsive theme, the look is going to be cohesive between mobile and desktop. These themes are built to adapt to whatever screen they’re loaded on, and it provides a lot more accessibility to the user without sacrificing functionality.

This helps ensure that, no matter who visits your site, they’ll be a lot more likely to return in the future.

Pick Something Lightweight

Your site’s theme is one of the most crucial parts of its foundation, and it’s going to play a big part in how everything runs when users open it up. That’s why, when you’re choosing a theme, it’s best to search for performance-optimized ones. It’s going to play a large part in your website’s overall load times, meaning that any user’s experience is going to be elevated that much more easily.

To test how lightweight a certain theme is, you can use free tools like GTMetrix. To use tools like this, all you have to do is copy the theme’s URL into its form, and you’ll have an easy-to-read report generated in seconds. It’s best to do this for a few different themes you have your eye on to get an idea of what would work best.

Prioritize Your Branding

No matter what you choose, you’re going to want a theme that matches your business’s branding and everything you use to represent it. Whether it’s your logo, specific typography, or your brand’s color palette, the theme you choose should be able to support the customization of these elements.

If you don’t already have a logo or branding, it’s important to design it before you start your website design. While you’re building, you can even test things out with your customers to see how it’s all received.

Colors are the base of everything you’re building. They’re what’s going to help your business establish its identity among the masses and help you build brand recognition. Taking the time to research things like color psychology can actually make a big difference in how your branding is received by customers.

If you own a luxury brand, purple is great as it’s associated with royalty. Red is an ambitious color, and it can help hype customers up if that’s your goal.

No matter what, though, it’s important to remember that the best WordPress business themes are going to support the level of customization you specifically need. If you find one that doesn’t, you can be sure that there’s another option out there capable of meeting your needs.

Keep It Simple

When choosing a WordPress theme, it’s easy to get carried away with your design. There are a lot of different design options out there, but too many elements on one page can be off-putting for visitors. They’re more likely to get overwhelmed and simply leave your site as a result.

Think about what you like to see during your browsing experience. If you’re looking at content, you probably enjoy high-quality photos and plenty of white space to make reading easier. If you come across a page with too many elements, you’re a lot more likely to get distracted and pulled away from what you went there for.

If this happens too many times, users are going to associate your website with confusion, and they’re going to avoid it. Remember, aesthetics matter, but the user experience is more important. If visitors are constantly overwhelmed, they’re going to look other places.

Know Your Site’s Purpose

Are you creating a website purely for your content? Are you selling products? Are you trying to connect with customers?

Whatever the reason, you should know it ahead of time. This is going to determine many components of your WordPress site, along with the specific plugins you can use. In many cases, you’ll be able to choose between either niche or multipurpose themes.

With a multipurpose theme, you’ll have different templates to choose from depending on your needs. With a niche theme, you’ll have more tailored options to choose from. In both cases, you can customize these themes to fit your site’s needs, but it’s important to be selective.

It’s inevitable that one theme will be more useful for you than others. It’s important to sit down and define the goals you have for your website before getting started. You’ll have a much easier time getting things done this way.

Can It Be Customized?

From there, you’ll need to determine how customizable any potential theme is. WordPress creates many readymade templates that businesses can use, but they’re never a one-size-fits-all solution. No matter what, you’re going to have to tweak things so you can have a unique design.

When you’re determining how customizable a theme is, you also want to ensure that you can make all the necessary customizations. Unless you’re hiring a professional web designer, you’ll want a theme that can accomplish all the heavy lifting for you.

Luckily, most themes support popular builders, so this part shouldn’t be an issue.

Prioritize Pricing

The last thing you’ll need to consider is your theme’s pricing.

If your preferred theme doesn’t fit within your budget, it might be best to choose a different option. For many users, though, a free option is often a great place to start. Many of them come with clean code plenty of features to help support your website.

Paying for a theme that fits into your branding can come with a lot of benefits, though, especially when it comes to customization. Paid themes are a lot more likely to support a wider array of plugins, meaning you have more options to play around with things.

In many cases, themes will have a free version and a paid version. You can always test things out with the free version first, and then you can upgrade from there if you’d like!

Don’t Skip Reviews

Ultimately, if you find that you’re having trouble choosing a theme that fits in with everything you need, try turning to the reviews. You always do this before you buy products online, why not do the same with your WordPress theme?

Those reviews are there for a reason, and they’re great for helping decide whether or not a theme is worth your time. They’re the most likely to be objective, and you’re also likely to find someone who used it for the same purpose as you. Instead of guessing whether or not it’ll work for you, you can read firsthand accounts.

If you find that a theme has no reviews, it might be best to avoid it for a different one. On the other hand, if a theme is highly rated with a lot of users, then you can be sure it’s trustworthy and has plenty of security behind it.

You don’t want to use a theme that’s too popular, though, because some consumers can tell. Finding a theme with a moderate number of reviews that matches everything you’re searching for can sometimes be your best option.

Remember These Tips When Considering Business WordPress Themes

When the time comes for you to choose from all the different WordPress themes for your business, remember to keep these tips in mind. Whether you’re building your first website or you’re simply upgrading the one you already have, it’s important to choose the best option for you, and this article can help you do exactly that. Above all, though, remember to choose a theme that meets your needs while fitting with your brand and everything it stands for.

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